I can tell within 10 seconds if a launch will convert. And I look at one thing. That one thing could be the difference between you swanning around in a white flannel robe at a 5* spa… Or crying into your Coco Pops. This week I ran a workshop on this exact topic — how to get your launch copy to convert better. And it’s not what most people think. The strongest psychological lever you can use in your copy is aligning your copy with your audience's identity. Lemme explain 👇 We all carry an...
2 months ago • 1 min read
Hey Reader, It’s the final day of Lizzy’s Christmas Party®, and I’m in the mood for dancing around the digital Christmas tree, stuffing my stocking with premium gifts, and drinking too many festive drinks. Mines a Malbec ;) I wanted to remind you of the epic opportunity to get my Welcome That Wows product for the grand sum of… $0. But today is the LAST DAY to join the bundle! Your access includes… My amazing Welcome That Wows, obviously 😉 Over 170 business owners generously sharing their...
4 months ago • 1 min read
Reader, it's officially festive AF in the Moors household (population, me!). But that's not why I'm emailing you... Lizzy’s Christmas Party® is live! 🎉 Lizzy (aka Elizabeth Goddard) is one of my business friends and, this year, she’s outdone herself with a free festive extravaganza… that’s better than ever! For 8 days only, you can help yourself to real paid courses, templates and digital treats from established creators — all exclusively free for this bundle. In a nutshell: 170 people...
5 months ago • 1 min read
Hey Reader, I'm so glad that you're here! But before we get deeper together, I want to make sure you know who I am - and whether this is the right space for you. I work with course creators and coaches who have built multiple offers - courses, memberships, masterminds, group programs - and now feel stretched thin and overwhelmed with the constant need to sell, sell, sell. Or they're doing just fine, thank you very much, but they want to find easier ways to sell their offers & get more course...
7 months ago • 1 min read
Fancy a party while still in your PJS? Last night, I went to an in-real-life-gotta-wear-clothes business event -- it was sooooo much fun (think flowing prosecco, Michael Buble tunes, a photo booth and a chance to celebrate 2024's win). But there's also another party this week that I've been looking forward to... And you can stay in your PJs & remain bra-less (no judgement here). You’re invited to Lizzy’s $9 Party! 🥳 Lizzy is one of my business friends and all-round favourite people (the way...
over 1 year ago • 1 min read
Palms are sweaty, knees weak, arms are heavy... Not Eminem lyrics, just the feelings of a long-distance runner whose marathon is 4 days and one hour away. On Sunday, I'm running crawling the Manchester Marathon for the 2nd time and I feel nervous, excited, sweaty, and 26.2 other emotions wrapped up in one. Months and miles of training accumulate into one morning of madness. This week, you'll find me downing water, upping carbs, stretching more than I've ever stretched, and randomly bursting...
about 2 years ago • 2 min read
After strategising & writing copy for launches that generated $2m+ in client sales, I've seen it all. But there are two issues that course creators seem to come up against... - student feedback isn't collected regularly (or automatically) in funnels resulting in a scramble when your launch date rolls around - testimonials lack strategy, meaning they don't reflect the top objections or messaging points *98% of consumers read reviews when making a buying decision* You see, there's psychology...
about 2 years ago • 2 min read
Prioritise your money-making activities first. This one tip has been business-changing for my business. My close friend and biz bestie Eman Ismail posted on Instagram that she does her money-making activities first before anything else. And holy shit, it flipped a switch in my brain. (So thank you, Eman!). From October 2022- January 2023, I didn't get a single client. Initially, I wasn't hunting for any client work—I wanted the space to handle personal family matters plus I had 6 months worth...
almost 3 years ago • 2 min read
At a networking event last week, I was asked this question... "Is copywriting like writing product descriptions" followed by "How long does it really take to write something?" Now perhaps he was being sincere or joking or taking a real interest in my work... But I was stood with two men, one of whom also works in marketing, and he didn't ask them any similar questions. Believe it or not, I've been on the receiving end of similar demeaning comments from men in co-working spaces. Note: I think...
almost 3 years ago • 2 min read
