Did you know that I was the sole copywriter for on a 7-figure in January? Here's are the 6 things I learned: Your audience always comes first. If you attract the wrong audience to your launch, it can spell game over for sales. Get super clear on who you're attracting and make sure that any lead gen works. It ain't over until it's over. We never judge a launch in the middle of the launch. People need a deadline to act so expect a flurry of sales at the end. Personal follow-up is a must. Our...
5 months ago • 1 min read
Hey Reader, Next month, I'm doing the biggest challenge I've ever attempted. This is not hyperbole. I'm doing a 75km walk with 8,000+ feet elevation in one day. I am shitting myself. This will be me driving to the event For months, I've been training. Gym sessions focusing on single leg exercises. Walking up hills. Walking down hills. Walking a long distance. And my hard work is paying off. Not only am I walking further (& higher) than ever before, I'm getting damn PBs on my walks. Here’s...
6 months ago • 1 min read
In Friday's email, I said I can usually tell within 10 seconds if a launch will convert. (I also shared the strongest psychological lever you can use in your copy. Missed it? Read it here.) Here's my BAM test that will help you do it too: Does the program promise include BAM? (Yes, BAM is my method - but it works). Your program promise is the transformation your offer gives your audience. And for that to convert, it has to be: Believable.Achievable.Measurable. Let’s break that down....
8 months ago • 1 min read
I can tell within 10 seconds if a launch will convert. And I look at one thing. That one thing could be the difference between you swanning around in a white flannel robe at a 5* spa… Or crying into your Coco Pops. This week I ran a workshop on this exact topic — how to get your launch copy to convert better. And it’s not what most people think. The strongest psychological lever you can use in your copy is aligning your copy with your audience's identity. Lemme explain 👇 We all carry an...
8 months ago • 1 min read
Hey Reader, It’s the final day of Lizzy’s Christmas Party®, and I’m in the mood for dancing around the digital Christmas tree, stuffing my stocking with premium gifts, and drinking too many festive drinks. Mines a Malbec ;) I wanted to remind you of the epic opportunity to get my Welcome That Wows product for the grand sum of… $0. But today is the LAST DAY to join the bundle! Your access includes… My amazing Welcome That Wows, obviously 😉 Over 170 business owners generously sharing their...
10 months ago • 1 min read
Reader, it's officially festive AF in the Moors household (population, me!). But that's not why I'm emailing you... Lizzy’s Christmas Party® is live! 🎉 Lizzy (aka Elizabeth Goddard) is one of my business friends and, this year, she’s outdone herself with a free festive extravaganza… that’s better than ever! For 8 days only, you can help yourself to real paid courses, templates and digital treats from established creators — all exclusively free for this bundle. In a nutshell: 170 people...
11 months ago • 1 min read
Hey Reader, I'm so glad that you're here! But before we get deeper together, I want to make sure you know who I am - and whether this is the right space for you. I work with course creators and coaches who have built multiple offers - courses, memberships, masterminds, group programs - and now feel stretched thin and overwhelmed with the constant need to sell, sell, sell. Or they're doing just fine, thank you very much, but they want to find easier ways to sell their offers & get more course...
about 1 year ago • 1 min read
Fancy a party while still in your PJS? Last night, I went to an in-real-life-gotta-wear-clothes business event -- it was sooooo much fun (think flowing prosecco, Michael Buble tunes, a photo booth and a chance to celebrate 2024's win). But there's also another party this week that I've been looking forward to... And you can stay in your PJs & remain bra-less (no judgement here). You’re invited to Lizzy’s $9 Party! 🥳 Lizzy is one of my business friends and all-round favourite people (the way...
almost 2 years ago • 1 min read
Palms are sweaty, knees weak, arms are heavy... Not Eminem lyrics, just the feelings of a long-distance runner whose marathon is 4 days and one hour away. On Sunday, I'm running crawling the Manchester Marathon for the 2nd time and I feel nervous, excited, sweaty, and 26.2 other emotions wrapped up in one. Months and miles of training accumulate into one morning of madness. This week, you'll find me downing water, upping carbs, stretching more than I've ever stretched, and randomly bursting...
over 2 years ago • 2 min read