|
Every week I share actually-working-right-now marketing tips for course creators who want more sales, without feeling tied to their laptop. In 2025 I helped my clients sell 2,705 courses with an average project ROI of 1442%.
Did you know that I was the sole copywriter for on a 7-figure in January? Here's are the 6 things I learned: Your audience always comes first. If you attract the wrong audience to your launch, it can spell game over for sales. Get super clear on who you're attracting and make sure that any lead gen works. It ain't over until it's over. We never judge a launch in the middle of the launch. People need a deadline to act so expect a flurry of sales at the end. Personal follow-up is a must. Our...
Hey Reader, Next month, I'm doing the biggest challenge I've ever attempted. This is not hyperbole. I'm doing a 75km walk with 8,000+ feet elevation in one day. I am shitting myself. This will be me driving to the event For months, I've been training. Gym sessions focusing on single leg exercises. Walking up hills. Walking down hills. Walking a long distance. And my hard work is paying off. Not only am I walking further (& higher) than ever before, I'm getting damn PBs on my walks. Here’s...
In Friday's email, I said I can usually tell within 10 seconds if a launch will convert. (I also shared the strongest psychological lever you can use in your copy. Missed it? Read it here.) Here's my BAM test that will help you do it too: Does the program promise include BAM? (Yes, BAM is my method - but it works). Your program promise is the transformation your offer gives your audience. And for that to convert, it has to be: Believable.Achievable.Measurable. Let’s break that down....