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Nicola Moors | Funnel Vision

crapping my pants

Published 6 months ago • 1 min read

Hey Reader,

Next month, I'm doing the biggest challenge I've ever attempted.

This is not hyperbole.

I'm doing a 75km walk with 8,000+ feet elevation in one day.

I am shitting myself.

For months, I've been training. Gym sessions focusing on single leg exercises. Walking up hills. Walking down hills. Walking a long distance.

And my hard work is paying off.

Not only am I walking further (& higher) than ever before, I'm getting damn PBs on my walks.

Here’s what I’ve learned from this challenge so far:

You don’t rise to the level of your goals.
You fall to the level of your systems.

You can't wing a 75km hike. It takes planning - endurance fuel, recovery, and energy management.

I’ll let you know if I survive the walk. Please send any tips or good luck wishes, I will need them all.

Cheers,

Nic

P.S. Quick side note - the parallels to business are wild.

Not eating enough on a long walk? You crash.
Not building enough demand in your business? Same result.

This is exactly why most businesses stall. They rely on big pushes. Last-minute launches. “Hoping this one works” energy.

But without the right systems in place… it’s always going to feel harder than it should.

If this is something you want to fix, I’m currently working with a small group of clients inside a 60-day container where we design and implement their offer ecosystem - so sales don’t rely on live launching anymore.

If that’s something you want, just reply “SYSTEM” and I’ll send you the details.

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James Carter Road, , Suffolk, ID28

Nicola Moors | Funnel Vision

Real marketing strategy for course creators who are done leaving money on the table

Every week I share actually-working-right-now marketing tips for course creators who want more sales, without feeling tied to their laptop. In 2025 I helped my clients sell 2,705 courses with an average project ROI of 1442%.

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