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Helping multi-6 and 7-figure business owners to sell out their digital products, programs and masterminds. In 2025, I've helped my clients sell 2,705 courses with an average project ROI of 1442%.
I can tell within 10 seconds if a launch will convert. And I look at one thing. That one thing could be the difference between you swanning around in a white flannel robe at a 5* spa… Or crying into your Coco Pops. This week I ran a workshop on this exact topic — how to get your launch copy to convert better. And it’s not what most people think. The strongest psychological lever you can use in your copy is aligning your copy with your audience's identity. Lemme explain 👇 We all carry an...
Reader, it's officially festive AF in the Moors household (population, me!). But that's not why I'm emailing you... Lizzy’s Christmas Party® is live! 🎉 Lizzy (aka Elizabeth Goddard) is one of my business friends and, this year, she’s outdone herself with a free festive extravaganza… that’s better than ever! For 8 days only, you can help yourself to real paid courses, templates and digital treats from established creators — all exclusively free for this bundle. In a nutshell: 170 people...
Hey Reader, I'm so glad that you're here! But before we get deeper together, I want to make sure you know who I am - and whether this is the right space for you. I work with course creators and coaches who have built multiple offers - courses, memberships, masterminds, group programs - and now feel stretched thin and overwhelmed with the constant need to sell, sell, sell. Or they're doing just fine, thank you very much, but they want to find easier ways to sell their offers & get more course...