Did you know that I was the sole copywriter for on a 7-figure in January?

Here's are the 6 things I learned:

1. Your audience always comes first. If you attract the wrong audience to your launch, it can spell game over for sales. Get super clear on who you're attracting and make sure that any lead gen works.
2. It ain't over until it's over. We never judge a launch in the middle of the launch. People need a deadline to act so expect a flurry of sales at the end.
3. Personal follow-up is a must. Our sales emails worked well but sometimes that human touch is needed. And it moved a lot of people to purchase because their hesitations were listened to.
4. Don't rely on just one offer. You need an ecosystem of offers - upsell, downsell, tripwire(s). They all add up. Sometimes people don't want or aren't ready to buy the main offer but they want to buy from you (& sometimes they want to give you more money).
5. ABC. Always be collecting (data). I gathered customer insights from the live webinar chats, customer services messages, emails, sales calls. Soo many insights but it meant that the messaging was the most relevant and up-to-date.
6. Update copy on the fly. Your best insights will come during the launch. Maybe it's a question you didn't answer or something wasn't clear on the sales page... If one person is thinking, loads will.

All in all, it was a fun and wild ride.

Cheers,

Nic

P.S. Remember the ultra I mentioned last month? It's on Saturday. Please send prayers and good vibes. But mostly prayers.

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